India's First of Its Kind

Best Women Safety Tool · GPS Safety Keychain for Women

Safety reimagined.

One press. Your live GPS location reaches your trusted ones instantly, no app, no internet, no smartphone.

I.TRAXE, The safety device that looks like a friend.

← Drag to rotate →
I.TRAXE Front
I.TRAXE Back
I.TRAXE Ports Side
I.TRAXE Keyring Side
TOP
BOTTOM
● Press for SOS

Women are not safe.
Existing solutions fail.

Every 15 minutes, a sexual assault is reported in India. Most victims had no way to alert anyone in time.

600K+
Rape Cases · India · 2005–2025
That's one case every 15 minutes. Most victims had no way to alert anyone in time. Source: NCRB Research Data.
01

Safety apps require unlocking your phone

In a real emergency, pulling out your phone and unlocking it is not an option. Every second matters.

02

Existing devices need internet to work

Most GPS trackers and safety wearables rely on WiFi or mobile data, and stop working when the internet drops or your phone is dead. I.TRAXE sends a normal SMS, so it needs mobile network coverage but no internet and no phone.

03

Nothing is truly discreet

Panic buttons look like panic buttons. A threat can escalate the moment an attacker sees you reaching for one.

What happens when
you press the button.

A women safety device for night travel and cab rides that works in 3 steps. No app, no unlocking, no internet.

1

Press the SOS button

The button is hidden on the keychain, so you can press it without taking out your phone. No app, no unlocking. You can do it from your pocket.

2

The keychain finds your location

Outdoors, the GPS module gives your exact spot. Indoors, where GPS is weak, it falls back to the nearest cell tower, so a location still goes out.

3

Your contact gets a text

An SMS with a Google Maps link goes to the trusted number you set up. It's a normal text, so no internet is needed and any phone can open it, even a basic keypad phone.

Products &
Services

I.TRAXE Keychain
GPS + GSM safety keychain disguised as a cute panda. Press SOS → trusted person gets your live location via SMS. No app. No internet.
Real-Time Location Alert
Live GPS + cell tower triangulation. The moment SOS is pressed, a Google Maps link is sent to your trusted contacts via SMS instantly.
USB-C Fast Charging
Rechargeable 2500mAh battery with USB-C port. Up to 3 days of standby on a full charge. Charge it regularly so it is ready when you need it.
6-Month Warranty
If your device arrives damaged or stops working within 6 months, we replace it and cover the return shipping. Contact us to claim.
Setup Help, Whenever You Need It
Not sure how to set it up? Contact us during setup and we will walk you through it step by step. Test SOS with a trusted contact first, and you are ready.

Built for
real life.

The safety gadget for college girls, working women and solo travellers. Keep it on your keys and it goes wherever you go.

Live GPS
Real-time location sent as a Google Maps link directly to your trusted contact via SMS.
No Internet
Works on GSM network. No WiFi, no smartphone, no app, just press and go.
Indoor Ready
Cell tower triangulation ensures location works even when GPS signal is weak indoors.
Discreet Design
Looks like a cute panda keychain. Nobody knows it's a safety device, that's the point.
Long Battery
2500mAh battery with up to 24 hours of standby. Charge it with any USB Type-C charger.
Instant Alert
SMS sent within seconds of pressing SOS. No delays, no loading screens.
Any Phone Receives
Even a basic keypad phone can receive the SOS alert. No app on receiver's end.
All SIMs Work
Works with any 4G SIM. Airtel, Jio and Vi give the best signal, while BSNL can be weak in some areas.

Why I.TRAXE
is different.

Safety apps, smart watches and panic buttons each solve part of the problem. Here is how I.TRAXE compares.

Feature I.TRAXE SOS apps Smart watch Panic button
Phone-independentYesNoNoYes
Works without mobile dataYesNoPartialNo
GPS location to contactsYesYesYesNo
Single-press SOSYesNoPartialYes
Discreet keychain designYesn/aNoPartial
Under ₹5,000YesFree*NoYes

*Free to download, but depends on an unlocked, internet-connected smartphone. I.TRAXE needs a SIM card and cellular (SMS) coverage. Comparison is based on typical products in each category; features vary by model.

1.

First of its kind in India

No other product combines GPS tracking, GSM SMS alerts, and a discreet wearable form factor in India.

2.

No app. No internet needed.

Even a ₹500 Nokia phone can receive the SOS alert. Zero setup on receiver's end.

3.

Always on you

A keychain goes everywhere your keys go. You never forget it, never leave it behind.

SOS

One price.
Complete safety.

I.TRAXE Safety Keychain
₹3,599
One-time purchase · No subscription ever
  • I.TRAXE Panda Safety Keychain
  • GPS NEO-6M Live Location Module
  • 4G GSM Module (A7670C)
  • 2500mAh Rechargeable Battery
  • USB-C Charging Cable
  • SOS Button, Instant Alert
  • Setup Support via WhatsApp & Email
Order on WhatsApp — ₹3,599

Bulk Orders

Bulk discounts available, message us for a quote.

Next level safety.

COMING SOON
  • Everything from Phase 1, plus all the features below
  • 4K camera
  • Voice recorder
  • Trusted contact can call the device through SIM and listen to the surroundings, with your consent and privacy controls
  • And many more premium features
₹7,999

Indicative price. Final price will be announced at launch.

Join the waitlist

Questions
answered.

Yes. I.TRAXE uses dual-layer location, precise GPS outdoors, cell tower triangulation indoors.Location is sent by SMS when SOS is pressed, as long as there is mobile network coverage.
The 2500mAh Li-Po battery provides up to 24 hours standby. Charges via USB-C in approximately 3-4 hours.
Never. I.TRAXE is ₹3,599 once. The only ongoing cost is a standard SIM plan (₹99–199/month).
Any 4G nano SIM with an SMS pack works. We recommend Airtel, Jio or Vi for the best signal, as BSNL coverage can be weak in some areas.
No. The alert is a standard SMS with a Google Maps link. Any phone — even a basic keypad phone, can receive it.
Insert SIM, charge the device, configure your trusted contact number. Full setup support provided via WhatsApp and email.
Yes. Press the SOS button from your pocket or bag and your live location goes by SMS to your trusted contact. It works for night travel, cab rides and solo trips.
College girls, working women, women living alone, and anyone who commutes late. It looks like a normal panda keychain, so it stays discreet.

What people say.

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The people behind
I.TRAXE.

Samar Zayyan
Samar Zayyan
Founder & CEO
Latifa Iram
Latifa Iram
Co-founder & CCO
CA Gaurav Mishra
CA Gaurav Mishra
Angel Investor
AS
CA Abhinav Srivastava
Financial Advisor

Why we started I.TRAXE

Every day in India, millions of people step out for work, for college, for home, and the news keeps reminding us how quickly an ordinary day can turn. We didn't want to just read about it. We wanted to do something about it.

I.TRAXE is our answer: simple, always with you, and there when it counts.

Get in
touch.

Location
India
Response
Within 24 hours
Send a message
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